Anthony Edwards' Adidas 2: Everything We Know So Far

Viktoria Ivanova

3 min read

Post on Apr 29, 2025

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Release Date and Pricing Speculation

While Adidas hasn't officially announced a release date for the Anthony Edwards Adidas 2, sneaker leaks and industry whispers suggest a potential drop sometime in late 2024 or early 2025. Pricing is also largely speculative, but considering the success of the Adidas 1 and the price points of comparable athlete shoes from other brands like Nike and Under Armour, we can expect a price range between $130 and $160 USD. This range reflects the premium quality and advanced technologies expected in a signature NBA sneaker.

• Rumored Release Date (if any): Late 2024 / Early 2025
• Expected Price Range: $130 - $160 USD
• Sources of Information: Sneaker news websites, social media leaks, industry insiders

Design and Technology Leaks & Rumors

Details on the Anthony Edwards Adidas 2 design are scarce, but leaked images and reports hint at a significant evolution from his first signature shoe. The Adidas 2 is rumored to feature a sleeker, more streamlined silhouette, emphasizing speed and agility—key components of Edwards' on-court style. Technological advancements are also anticipated.

• Potential Upper Material: Lightweight knit with strategic leather overlays for support.
• Midsole Technology: A likely combination of Boost and Lightstrike foam for optimal cushioning and responsiveness.
• Outsole Traction Pattern: An updated herringbone pattern for enhanced grip and court feel.
• Colorways: Early leaks suggest a variety of colorways, including signature bold colors and potentially some more subtle, toned-down options to cater to a wider audience.

Marketing and Collaborations

Adidas is expected to launch a comprehensive marketing campaign for the Anthony Edwards Adidas 2, utilizing a multi-channel approach. Social media will undoubtedly play a crucial role, with targeted ads and influencer partnerships likely to create significant buzz. The marketing strategy will probably emphasize Edwards' electrifying playing style and personality. Limited edition releases and potential collaborations with other brands are also possibilities.

• Potential marketing channels: Social media (Instagram, TikTok, Twitter), print ads (basketball magazines), influencer partnerships, and in-store promotions.
• Expected campaign themes: Highlighting Edwards' speed, explosiveness, and unique style. Ant-Man references might also appear given his nickname.
• Rumored collaborations: At this stage, no specific collaborations have been confirmed, but the potential for collaborations with apparel brands or designers is always a possibility.

Comparison to the Adidas 1

The Anthony Edwards Adidas 2 aims to build upon the success of the Adidas 1 while addressing some areas for improvement. The changes reflect the evolution of Edwards’ game and Adidas’ commitment to innovation.

• Adidas 1: Heavier weight, less responsive cushioning, more traditional design.
• Adidas 2: Lighter weight, improved responsive cushioning (Boost/Lightstrike combo), sleeker and more modern design, potentially enhanced ankle support.

Conclusion

The Anthony Edwards Adidas 2 is shaping up to be a highly anticipated release in the world of basketball sneakers. While official details remain limited, the rumors and leaks paint a picture of a significant upgrade from the Adidas 1, incorporating innovative design elements and advanced technologies. The speculated release date, pricing, and marketing strategy all point towards a successful launch.

Stay tuned for more updates on the Anthony Edwards Adidas 2! Follow Adidas Basketball on social media and check back here for the latest news on this highly anticipated sneaker release. Don't miss out on the chance to get your hands on the next generation of Anthony Edwards’ signature shoe!